Since 1966 · Beirut, Lebanon
Hand-finished loofah,
manufactured in Lebanon.
Organic raw materials, finished by skilled hands. Trusted by distributors across the Middle East and beyond.
The brand
Sixty years of natural fiber, finished by hand.
White Lifa is a family-owned manufacturer of organic loofah products, founded in 1966 by Elias Azar in a small basement room in Beirut. The factory is now run by his three children — and every piece is still finished by hand.
We don't mass-produce. We craft. The result is a loofah that feels different in the hand and lasts longer in use — qualities our distributors and their customers notice on the first product.
The product
Material first.
Product range
Distinct product lines, one craft.
Manufacturing
A focused factory that scales.
We pair traditional handcraft with modern operations: consistent QC, packaging spec sheets, and reliable export logistics. Built for distributor-grade volumes.
Credentials
Why distributors choose us.
Family-owned and run since 1966
Founded in 1966 by Elias Azar in Beirut, now run by his three children — same family, same standards.
Made to outlast
We're selective about the fiber we work with — dense, even, and built for repeated use.
Cleaned and finished by hand
Each piece is washed, cut, and assembled at our Beirut factory. The care shows where it matters.
A reliable partner
Production you can plan around, documentation you can pass to customs, and a team that answers.
How it's made
From raw fiber to finished product.
Step 01Raw loofah sourced
We select dried loofah from established growers in Egypt, choosing for fiber strength and uniformity.
Step 02Cleaned and prepared
Raw dried loofah is washed and sanitized at the factory, then dried again and cut to spec before assembly.
Step 03QC, packed, shipped
Every piece is inspected and packed to distributor spec. Documentation and logistics handled in-house.
Blog
On loofah, skin, and ritual.
Distribute White Lifa
Looking to bring White Lifa to your market?
We work directly with distributors, retailers, and private-label partners across the Middle East and beyond. Tell us about your market and we'll respond within two business days.